Carolina Beverage Corporation, its affiliates and
agencies (collectively, "Carolina Beverage", "we" or "us") are committed to
protecting the privacy of personal information you provide to us, including on
our branded web sites, via various social media platforms, and in connection
with the use of any mobile applications we may make available (collectively,
the "Sites," and each, a "Site"). We have
adopted and publish this Privacy Policy so that you know what information we
collect, how we use it, and how you can contact us to request information or
changes to the personal information you provide to us. Users can access many features on the Sites
anonymously; however, you may be asked to provide personal information when
participating in sweepstakes, contests, surveys or providing feedback or when
using other interactive areas of the Sites. Use of the Sites signifies your understanding and acceptance of the
terms of this Privacy Policy. If
you do not agree with any terms of this Privacy Policy, please do not use the
Sites or submit any personally identifiable information to us. This Policy is subject to
change, so you should check back here from time to time to review our most
current Policy. For anyone who accesses
the Services on behalf of a business, the term "you" in this Privacy Policy
refers to both the individual accessing the Services and the business that
person represents.
How and Why We Collect Personal Information
We use non-personally identifiable data and personally
identifiable information collected on the Sites to update you about our
products, services, and promotions, to provide you with other information that
you request, and/or to improve our products and service offerings.
We collect and use non-personally identifiable
information (e.g., number of visits to the Sites and/or aggregate data about
pages visited) ("Aggregate Data") to improve the design and content
of the Sites and we may use the Aggregate Data to analyze Site usage, as well
as create services and features to fit your needs. We may perform statistical analyses of
Aggregate Data and disclose the results as permitted by law.
We also collect names, contact information, payment
and credit card information, location data and birth dates (i.e., personally
identifiable information) from our users at several different points on the
Sites if users choose to submit that information to us. Users electing to participate in certain
areas of the Sites (e.g., product purchases, sweepstakes, contests and surveys,
or use of mobile applications), will be asked to provide contact and other
personal information. The requested
information typically includes contact and other information required in order to
verify eligibility to participate in promotions or to receive special offers or
marketing information, or payment, contact and shipping information in order to
complete a purchase at a Site. Contact
information will be used, for example, to notify the winners and award prizes
in connection with promotions, or to complete a purchase you have made and ship
to you any products you may have purchased at the Sites. If you elect to use our referral service for
informing a friend about any of the Sites or a promotion we are offering, we
will request your friend's name and e-mail address. We will automatically send your friend a
one-time e-mail inviting him or her to visit a Site, or participate in a
promotion. We store this information
indefinitely but only use it one time for the purpose of sending this one-time e-mail
and tracking the success of our referral program. If you register to receive communications
from us via a wireless device, we may ask you to furnish your cell phone
number. We reserve the right, for any
reason, and in our sole discretion, to terminate, change, suspend or
discontinue any aspect of any of the Sites, including, but not limited to,
content, features or hours of availability, and to impose limits on certain
features of a Site or restrict your access to part or all of a Site, without
notice or penalty. In accordance with our routine record
keeping, we may delete certain records that contain your personal information
that you have submitted through any of the Sites. We are under no obligation to store such
personal information indefinitely and disclaim any liability arising out of, or
related to, the destruction of such personal information. In addition, you should be aware that it is
not always possible to completely remove or delete all of your information from
our databases without some residual data because of backups and other reasons.
Cookies
and Other Tracking Technologies
We do not use or install spyware on your computer. We do not use spyware to retrieve information
from your computer. When you view the Sites, we may store
some information on your computer in the form of a "cookie."
Cookies are used by many websites to give users access to certain
functions. The information stored in the cookie can also be used to
monitor a user's behavior on the Site. There
are two types of cookies: the first saves a file for an extended period on your
computer and is used to determine whether there has been any contact between us
and your computer in the past; the second type is called a 'session cookie,'
and is stored temporarily in your computer's memory while you are visiting the
Site. Session cookies are not stored in your browser for an extended
period, but are deleted when you close your browser. We use cookies to gather visitor statistics
and to record information about your preferences as you navigate through the
Sites. In this way, we hope to be able to better target relevant information to
our visitors. Most web browsers automatically accept cookies but
allow a visitor to modify security settings so he or she can approve or reject
cookies on a case-by-case basis. You can
access many features on the Sites without providing personal information to us,
but if you decline to furnish personal information or if you prohibit cookies,
you may limit our ability to provide you with the level of service on the Sites
that you might otherwise receive.
We
also may use other technology (including, for example, web bugs, e-mail bugs,
clear GIFs, web beacons and/or tracker GIFs) at the Sites and/or in our
communications with you to enhance the functionality of the Sites and to make
your activities at the Sites more convenient and efficient (collectively,
"Tracking Technologies"). These
technologies may be used by us to store and collect information relating to
your viewing and use of the Sites and our correspondence with you. We also may collect your IP (Internet
Protocol) address to help diagnose problems with our server, administer the
Sites and identify our users.
Any personal information you furnish via the Sites
is collected and stored in a database. We have implemented, and will continue
to take, reasonable security precautions to protect your personal information against
the risk of unauthorized access, loss, misuse or alteration of any information
under our control. Nevertheless, such security
measures may not prevent all loss, misuse or alteration of information on the
Sites, and we are not responsible for any damages or liabilities relating to
any such security failures. You
understand that data and communications, including e-mail and other electronic
communications, may be accessed by unauthorized third parties when communicated
over the Internet. By using any of the Sites, you acknowledge that
you understand and agree to assume these risks.
If a user wishes to
subscribe to a newsletter or receive special offers or updates, we ask for
contact information such as name and e-mail address. Out of respect for our users' privacy, we
provide a way to opt out of these communications. Please see the "Choice/Opt-out" section
below. On rare occasions it is necessary
to send out a service-related announcement. For instance, if any of the Sites is temporarily suspended for
maintenance, or if we update this Privacy Policy, we may send users an e-mail. We communicate with users on a regular basis
to provide requested services or respond to inquiries. We will generally correspond with users via e-mail
or telephone, in accordance with the user's wishes.
Our users are given the
opportunity to opt out of having their personally identifiable information used
for purposes not directly related to the Sites at the point where we ask for
such information. For example, our
promotion entry forms have an opt-out mechanism so users who participate in
promotions, but do not want to receive any marketing communications from us or our
brands, can keep their e-mail address off of our lists. Even if you opt out of
having your personally identifiable information added to our marketing communications'
lists, please note that we may still use your contact information to contact
you specifically in connection with the promotion for which you submitted your
information.
Users who no longer
wish to receive our promotional communications may contact us by e-mail at
comments@cheerwine.com to be removed from the mailing list. If you use more than one e-mail address, please
be sure to send your opt-out e-mail from each of your e-mail addresses. Your option not to receive promotional and
marketing material will not preclude us from corresponding with you, by e-mail
or otherwise, regarding your existing or past relationship with us (e.g., your
account activity or our responses to questions or inquiries you pose to us), or,
in the course of maintaining and improving the Sites, from accessing and
viewing your personal information you have submitted to us.
Carolina Beverage employees and agents will not
share information with any third parties other than as set forth in this Privacy
Policy. We may use or disclose your
personal information to protect the security and integrity of the Sites, to
correct technical problems and malfunctions on the Sites, to technically
process your information, or to take precautions against liability. We also may
provide your personal information to vendors who provide services on our
behalf. Those vendors may use your personal information solely in connection
with the specific services they provide for us, including, without limitation,
fulfillment of a prize, responding to your question or comment, deployment of a
consumer survey, or investigation of a complaint. We may also provide your personal
information to your credit card issuer, credit reporting and fraud checking
agencies as necessary, and to a third party for purposes of processing payments
for services and products that you elect to purchase through the Sites. We reserve the right to transfer any personally
identifiable information we have about you in connection with a sale, merger,
consolidation, change in control, transfer of assets, reorganization or
liquidation of our business. We reserve
the right to disclose any personal information as needed if that information is
requested by law enforcement agencies or if we are required to do so by law,
regulation, subpoena, court order, or by a government entity. We also may disclose your personal information
to third parties if we have reason to believe that disclosing such information
is necessary to conduct investigations of possible breaches of law, to
cooperate in any legal investigation, or to identify, contact, or bring legal
action against someone who may be violating the terms of use of one of the
Sites. We will not send you any online
newsletter or similar e-mail communication unless you expressly consent to
receive such a communication from us. If
you do choose to receive any such e-mail communication from us, you will always
have the opportunity to "unsubscribe" from receiving our e-mails at any time. Please see the "Choice/Opt-out" section
above.
Your
California Privacy Rights
The Sites sometimes contain links to other websites,
and sometimes we utilize third parties to provide, administer and maintain
mobile applications for us ("App Providers"). We are not responsible for the privacy practices or the content of any such
websites or of any App Providers. This Privacy Policy does not apply to any information that may be
collected on any other websites or through mobile applications provided,
administered or maintained by App Providers.
Although the Sites are intended for use primarily
by adults, Carolina Beverage is committed to safeguarding the privacy of
children if they happen to visit any of the Sites. If you are under 18 years old, do not provide
your name, e-mail address, or any other identifying information without the
consent of your parent or guardian, or as otherwise provided for by applicable
law. Verification of parent or guardian
must be provided. We have developed our
privacy practices as they relate to children from guidelines established by the
Children's Advertising Review Unit and in compliance with the requirements
established by the Children's Online Privacy Protection Act. You represent and warrant that you reside in
the United States.
In the event our Privacy Policy should materially
change, we will post the date of those changes within this Privacy Policy, with
a notice on the Sites and in other places we deem appropriate so our users are
always aware of what information we collect, how we use it, and under what
circumstances, if any, we disclose it. In general, we will use your information in accordance with our Privacy
Policy in effect at the time the personal information was collected. If, however, we decide to use or disclose users'
personally identifiable information in a manner different from that stated at
the time of collection, we will notify users via e-mail prior to such use or
disclosure of any such information. Users will have the opportunity to opt out of any change in the use of
their information. However, if users have opted out of all communication with us
or the Sites, or deleted/deactivated their account, then they will not be
contacted, nor will their personal information be used or disclosed in this new
manner. Your continued use of the Sites
following the posting of changes to our Privacy Policy means you accept those
changes. In some cases if we post such a
notice, we will also e-mail users who have opted to receive communications from
us to notify them of the changes in our privacy practices.
Carolina
Beverage welcomes your questions and comments about our Privacy Policy. Please send an e-mail to comments@cheerwine.com.
Last updated: July 20, 2017