How and Why We Collect Personal Information
We use non-personally identifiable data and personally identifiable information collected on the Sites to update you about our products, services, and promotions, to provide you with other information that you request, and/or to improve our products and service offerings.
We collect and use non-personally identifiable information (e.g., number of visits to the Sites and/or aggregate data about pages visited) ("Aggregate Data") to improve the design and content of the Sites and we may use the Aggregate Data to analyze Site usage, as well as create services and features to fit your needs. We may perform statistical analyses of Aggregate Data and disclose the results as permitted by law.
We also collect names, contact information, payment and credit card information, location data and birth dates (i.e., personally identifiable information) from our users at several different points on the Sites if users choose to submit that information to us. Users electing to participate in certain areas of the Sites (e.g., product purchases, sweepstakes, contests and surveys, or use of mobile applications), will be asked to provide contact and other personal information. The requested information typically includes contact and other information required in order to verify eligibility to participate in promotions or to receive special offers or marketing information, or payment, contact and shipping information in order to complete a purchase at a Site. Contact information will be used, for example, to notify the winners and award prizes in connection with promotions, or to complete a purchase you have made and ship to you any products you may have purchased at the Sites. If you elect to use our referral service for informing a friend about any of the Sites or a promotion we are offering, we will request your friend’s name and e-mail address. We will automatically send your friend a one-time e-mail inviting him or her to visit a Site, or participate in a promotion. We store this information indefinitely but only use it one time for the purpose of sending this one-time e-mail and tracking the success of our referral program. If you register to receive communications from us via a wireless device, we may ask you to furnish your cell phone number. We reserve the right, for any reason, and in our sole discretion, to terminate, change, suspend or discontinue any aspect of any of the Sites, including, but not limited to, content, features or hours of availability, and to impose limits on certain features of a Site or restrict your access to part or all of a Site, without notice or penalty. In accordance with our routine record keeping, we may delete certain records that contain your personal information that you have submitted through any of the Sites. We are under no obligation to store such personal information indefinitely and disclaim any liability arising out of, or related to, the destruction of such personal information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.
Cookies and Other Tracking Technologies
We also may use other technology (including, for example, web bugs, e-mail bugs, clear GIFs, web beacons and/or tracker GIFs) at the Sites and/or in our communications with you to enhance the functionality of the Sites and to make your activities at the Sites more convenient and efficient (collectively, “Tracking Technologies”). These technologies may be used by us to store and collect information relating to your viewing and use of the Sites and our correspondence with you. We also may collect your IP (Internet Protocol) address to help diagnose problems with our server, administer the Sites and identify our users.
Any personal information you furnish via the Sites is collected and stored in a database. We have implemented, and will continue to take, reasonable security precautions to protect your personal information against the risk of unauthorized access, loss, misuse or alteration of any information under our control. Nevertheless, such security measures may not prevent all loss, misuse or alteration of information on the Sites, and we are not responsible for any damages or liabilities relating to any such security failures. You understand that data and communications, including e-mail and other electronic communications, may be accessed by unauthorized third parties when communicated over the Internet. By using any of the Sites, you acknowledge that you understand and agree to assume these risks.
Our users are given the opportunity to opt out of having their personally identifiable information used for purposes not directly related to the Sites at the point where we ask for such information. For example, our promotion entry forms have an opt-out mechanism so users who participate in promotions, but do not want to receive any marketing communications from us or our brands, can keep their e-mail address off of our lists. Even if you opt out of having your personally identifiable information added to our marketing communications' lists, please note that we may still use your contact information to contact you specifically in connection with the promotion for which you submitted your information.
Users who no longer wish to receive our promotional communications may contact us by e-mail at firstname.lastname@example.org to be removed from the mailing list. If you use more than one e-mail address, please be sure to send your opt-out e-mail from each of your e-mail addresses. Your option not to receive promotional and marketing material will not preclude us from corresponding with you, by e-mail or otherwise, regarding your existing or past relationship with us (e.g., your account activity or our responses to questions or inquiries you pose to us), or, in the course of maintaining and improving the Sites, from accessing and viewing your personal information you have submitted to us.
Your California Privacy Rights
Although the Sites are intended for use primarily by adults, Carolina Beverage is committed to safeguarding the privacy of children if they happen to visit any of the Sites. If you are under 18 years old, do not provide your name, e-mail address, or any other identifying information without the consent of your parent or guardian, or as otherwise provided for by applicable law. Verification of parent or guardian must be provided. We have developed our privacy practices as they relate to children from guidelines established by the Children’s Advertising Review Unit and in compliance with the requirements established by the Children’s Online Privacy Protection Act. You represent and warrant that you reside in the United States.
Last updated: June 29, 2015