It’s our yearly celebration of where we’re from and all the people who make us a Uniquely Southern favorite. Join us for amazing food, lively entertainment, and all the Cheerwine you can drink.

Saturday, May 18, 2024

CLICK HERE to RSVP and learn more about this year’s festival!

We welcome the following band to the Hotwire Communication Stage as this year’s headliner:

The Nation’s #1 Earth Wind and Fire Tribute Band Lets Groove Tonight

Our headliner will be joined by The Phoebes Band, Braden Hull and TKG Experience for a festival day full of great music, Cheerwine inspired food, fun and ice cold Cheerwine. We’re also thrilled to welcome an array of local vendors and brands from around the South, a beer garden with Cheerwine inspired beer, a family-friendly Fun Zone and a Cheerwine history exhibit at the Rowan Museum.

The Phoebes Band: 2:00-4:00pm

Braden Hull: 4:30pm-6:00pm

TKG Experience: 6:30-8:00pm

Lets Groove Tonight: 8:30-10:00pm

See you there!

Sights, Sounds and all the Cheerwine flavor!