THE SOUTH’S CHEERIEST GATHERING

Celebrate your love for each other and North Carolina with the Uniquely Southern favorite, Cheerwine.

It’s our yearly celebration of where we’re from and all the people who make us a Uniquely Southern favorite. Join us for amazing food and drinks, lively entertainment, and all the Cheerwine you can drink. 

CLICK HERE to view the winning t-shirt design and order yours today!

2021 Festival Cancelled

After careful consideration and guidance from The North Carolina Department of Health and Human Services (DHHS), the Rowan County Health Department as well other local, state and federal authorities, the City of Salisbury has decided to cancel this year’s Cheerwine Festival, scheduled for Saturday, September 18.

“We’ve been monitoring the situation closely, and have decided to cancel this year’s festival in order to ensure the health and safety of everyone involved in the event,” says Lane Bailey, Salisbury city manager. “This was not an easy decision, but following increased and overwhelming concerns, we feel this is the best way to proceed during our current situation.”

“We’re grateful to all our fans who have attended in the past or planned to join us this year,” says Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We look forward to welcoming everyone to Salisbury in May 2022 when the festival returns.”

Sights and Sounds from Cheerwine Fans

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