It’s our yearly celebration of where we’re from and all the people who make us a Uniquely Southern favorite. Join us for amazing food, lively entertainment, and all the Cheerwine you can drink.

Saturday, May 18, 2024

CLICK HERE TO PRE-ORDER YOUR 2024 FESTIVAL TEE
CLICK HERE to RSVP and learn more about this year’s festival!

We welcome the following band to the Hotwire Communication Stage as this year’s headliner:

The Nation’s #1 Earth Wind and Fire Tribute Band Lets Groove Tonight

Our headliner will be joined by The Phoebes Band, Braden Hull and TKG Experience for a festival day full of great music, Cheerwine inspired food, fun and ice cold Cheerwine. We’re also thrilled to welcome an array of local vendors and brands from around the South, a beer garden with Cheerwine inspired beer, a family-friendly Fun Zone and a Cheerwine history exhibit at the Rowan Museum.

The Phoebes Band: 2:00-4:00pm

Braden Hull: 4:30pm-6:00pm

TKG Experience: 6:30-8:00pm

Lets Groove Tonight: 8:30-10:00pm

See you there!

Sights, Sounds and all the Cheerwine flavor!