Kelly Elise Brown Shaffer

Kelly Elise Brown Shaffer

As a Rowan County native, Kelly grew up drinking Cheerwine. When asked about her inspiration for her design, Kelly said “Many of my childhood memories include enjoying Cheerwine slushies at Dan Nicholas Park.” Today, Kelly is a graphic artist for Camel City Posters in King, N.C., where she designs billboard advertisements in addition to her freelance design work on logo, branding and merchandise projects. Kelly graduated from Stanly Community College in 2014 with a degree in Advertising and Graphic Design.

Kelly now resides in Concord, N.C with her husband and two German Shepherds.

Congratulations to Kelly and thanks to all the amazing entries received this year. Once again, we were blown away by the creativity and love of Cheerwine.

Previous Winning Festival Designs

2020 Cheerwine Festival Winning Design – Johnathan Marcus Woods

A student in the graphic design program at the University of Tennessee, Knoxville, Johnathan spends most of his time being creative. A native of Nashville, TN, music has “always been a huge part of my life and undoubtedly an influential force in my creative process.” Johnathan is also a talented musician, playing bass guitar for worship and with friends.

When asked about his inspiration for this year’s winning design, Johnathan stated “I really wanted to capture the joy and whimsy that the Cheerwine brand embodies.” Emphasizing the cherry iconography, and providing a fun, fresh visual take on the “Cherry” and its personality for fun. “I took inspiration from retro cartoons to add a feeling of nostalgia and familiarity to the design. It is my hope that the design allows people to view the brand in a fresh and fun new way.”