It’s our yearly celebration of where we’re from and all the people who make us a Uniquely Southern favorite. Join us for amazing food, lively entertainment, and all the Cheerwine you can drink.

Saturday, May 17, 2025

10am-7pm Downtown Salisbury

CLICK HERE to RSVP and stay up to date on festival announcements

At the Cheerwine Festival you will find an array of local vendors and brands from around the South, many offering unique Cheerwine inspired items, a beer garden with Cheerwine inspired beer, a family-friendly Fun Zone, a Carolina Brands sampling area, a Cheerwine history exhibit at the Rowan Museum and more.

We welcome the following bands to this year’s Cheerwine Festival

Carolina Keller Band: 12:00-1:15pm

Liam Pendergrass Trio: 1:45pm-3:00pm

Next Level Band: 3:30-5:00pm

Boy Band Review: 5:30-7:00pm

Help to keep the Cheerwine Festival safe for all. The following items are PROHIBITED:

No Pets.

No outside alcoholic beverages.

No smoking, vaping, or chewing tobacco.

No Open Carry or display of firearms or weapons.

Sights, Sounds and all the Cheerwine flavor!