It’s our yearly celebration of where we’re from and all the people who make us a Uniquely Southern favorite. Join us for amazing food, lively entertainment, and all the Cheerwine you can drink.

Saturday, May 17, 2025

PRE-ORDER YOUR 2025 FESTIVAL TEE HERE

CLICK HERE to become involved in the Cheerwine Festival

CLICK HERE to RSVP and stay up to date on festival announcements

We welcome the following band as this year’s headliner:

Boy Band Review

Our headliner will be joined by Carolina Keller Band, Liam Pendergrass Trio and Next Level Band for a festival day full of great music, Cheerwine inspired food, fun and ice cold Cheerwine. We’re also thrilled to welcome an array of local vendors and brands from around the South,  a beer garden with Cheerwine inspired beer, a family-friendly Fun Zone and a Cheerwine history exhibit at the Rowan Museum.

Carolina Keller Band: 12:00-1:15pm

Liam Pendergrass Trio: 1:45pm-3:00pm

Next Level Band: 3:30-5:00pm

Boy Band Review: 5:30-7:00pm

See you there!

Sights, Sounds and all the Cheerwine flavor!