1) CONTEST DATES: The Social Contest begins at 9:00:00 AM Eastern Daylight Time (“ET”) on May 20, 2019 (the “Contest Start Date”) and is scheduled to end at 12:00:00 PM ET on September 2, 2019 (the “Contest End Date”).  The period from the Contest Start Date through the Contest End Date is known as the “Contest Period”.

2) WHO CAN PLAY: The Social Contest is open only to individuals who are legal residents of the states of Delaware, Georgia, Kentucky, Maryland, North Carolina, South Carolina, Tennessee and Virginia (the “Contest Area”), who have reached the age of thirteen (13) years, as of the Contest Start Date, in the state in which they reside. Corporate or business accounts are not allowed.  Social Contest participants under the age of majority in the state in which they reside are not eligible to win prizes in the Social Contest. If you are under the age of majority you must have a parent or legal guardian accept the prize on your behalf. See Rule 5 for details on claiming prizes. Employees and immediate family members (living in the same household) of the Contest Sponsor, its affiliates and agents, contractors, and the Administrators, are not eligible to enter or win prizes. The Social Contest is void outside of the Contest Area and where otherwise prohibited or restricted by law.

3) HOW TO PLAY: To enter the Social Contest, you must have a registered account with Facebook, Instagram or Twitter as of the Contest Start Date which you may obtain for free at www.facebook.com, www.instagram.com or www.twitter.com (“social media channel(s)).

To Participate on Facebook:  With a registered Facebook account, visit https://www.facebook.com/cheerwine during the Contest Period and create a new post on the Cheerwine Facebook timeline, that describes how you enjoy your Uniquely Southern Summer with Cheerwine and includes #CheerwineSummer.  Posts must include a photo of Cheerwine or the Cheerwine logo or brand with your comment.

To Participate on Instagram: With a registered Instagram account, during the Contest Period, create a public post with #CheerwineSummer that describes how you enjoy your Uniquely Southern Summer with Cheerwine.  Photos must include an image of Cheerwine or the Cheerwine logo or brand with your caption.

To Participate on Twitter: With a registered Twitter account, create a public post or reply and include a photo, during the Contest Period, with #CheerwineSummer that describes how you enjoy your Uniquely Southern Summer with Cheerwine.  Photos must include an image of Cheerwine or the Cheerwine logo or brand with your caption.

Posts must be submitted pursuant to the (a) Content Restrictions (as set forth in the Content Restrictions section below), and (b) Facebook Terms and Community Standards available at www.facebook.com. By successfully posting, as directed, a photo and comment to remain posted through the Contest End Date you will receive one (1) entry in the Contest (“eligible entry or entries”). Comments hidden or removed from the Contest post prior to the Contest End Date will be void. All eligible entries received from all social media channels will be combined and the Contest Sponsor or Administrators and / or their Agents (“Administrators”) will randomly draw or select from among all eligible entries received during the Contest Period to award the prizes as outlined in Rule 4 below.

Terms of Submission: Social accounts must relate to a single individual. The individual in whose name the account is registered to, shall be considered the entrant. You may only submit one (1) eligible entry per person, per day, per social media channel.

Rights Granted by you: By entering the Social Contest, you agree that: (a) the Administrators, Contest Sponsor, and their respective licensees, successors and assigns will have the right to use all or a part of your entry, your name and address (city and state), anywhere in the world and in perpetuity, for future advertising, trade, promotion and publicity in any manner and in any medium now known or hereafter devised, without compensation and without notice to you and without consideration, review or approval from you; and (b) You agree that you will not now, nor in the future, be paid for your entry or for granting the Administrators or Contest Sponsor any of the rights set out in these Rules.

Content Restrictions: Entrants must not include any of the following content (the “Content Restrictions”) in any entry: (a) pornography, adult-oriented content or any other sexually-explicit material; (b) materials relating to lotteries or gambling; (c) explicit language or content, images of violence, or promotion of illegal activities; (d) content in violation of intellectual property rights or laws; (e) libelous, defamatory, disparaging, tortious or slanderous materials; (f) content that denigrates, disparages or reflects negatively on the Social Entities, their owners and employees; (g) tobacco, alcohol or drugs; (h) dangerous stunts; (i) real weapons of any kind including, but not limited to, guns, knives or projectiles; (j) material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation, age or any other basis protected by federal, state or local law, ordinance, or regulation; (k) individuals under legal age of majority without providing a signed release from parent or legal guardian; (l) audio and/or visual content owned by any third party (e.g., recorded music; pre-produced video, etc.); and (m) material that is unlawful, or otherwise in violation of or contrary to the laws or regulations in any state where the entry is created. Any entry that does not comply with the foregoing, in the sole discretion of Sponsor, will be disqualified and eliminated from consideration.

Your Representations and Warranties: By entering the Social Contest, you represent and warrant that

1. Your entry, in its entirety, is an original work by you and you have not included third party content in or in connection with your entry without permission;
2. Your entry will not cause injury or damage to any other person relying upon any instructions contained in your entry;
3. Your entry, the use thereof by the Contest Administrators, or the exercise by the Contest Sponsor or Administrators of any of the rights granted by you under these Official Rules, does not and will not infringe or violate any rights of any third party or entity, including, without limitation, patent, copyright, trademark, trade secret, defamation, privacy, publicity, false light, misappropriation, confidentiality, or any contractual or other rights;
4. You have all the rights, licenses, permissions and consents necessary to submit the entry and to grant all of the rights that you have granted under these Contest Rules;
5. All persons who were engaged by you to work on the entry or have contributed to the entry have:
   1. Given you their written consent to submit the entry without claims for payment of any kind; and
   2. Provided written permission to include their name in or with your entry (or if a minor who is not your child, you must have the permission of their parent or legal guardian) and you may be asked by the Contest Administrators to provide such permission in writing to the Contest Administrators; and
6. You have read, understood, accept and agree to be bound by these Official Rules and by the Contest Sponsor’s privacy terms as set out at http://www.cheerwine.com/privacy and understand that they may be amended from time to time.

4) WINNER SELECTION AND CONTEST PRIZES: There are two (2) ways to win prizes: A) Weekly Contest Drawings and B) Grand Prize Selections. Post using #CheerwineSummer as described in Rule 3 above for entry in the Contest.

A) WEEKLY CONTEST DRAWINGS: There will be a total of forty-five (45) Social Contest Drawings held on the basis of three (3) per week throughout the Contest Period (See Table 1 below for a listing of all prizes, approximate retail values (“ARV”) and drawing dates). Potential prize winners will be randomly drawn from amongst all eligible entries received in response to each Social Contest post to #CheerwineSummer prior to each drawing date. All eligible non-winning entries will be combined and included in all subsequent drawings.

Table 1: Weekly Contest Drawings

ADDITIONAL WEEKLY CONTEST PRIZE INFORMATION: Summer’s Supply of Cheerwine consists of coupons for 13 Free Cheerwine 12 ounce can 12-packs; Biscuitville Summer Pack includes $25 Biscuitville gift card; Cheerwine beach towel, assorted Biscuitville swag; coupon for one free Cheerwine 12 ounce can 12-packs;  Cheerwine Summer Prize Pack consists of Cheerwine branded beach towel, soft cooler, retro hat, 2 koosies, 2 lip balm sticks and coupons for 2 Free Cheerwine 12 ounce can 12-packs; Yeti Roadie 20 Cooler includes coupons for 2 Free Cheerwine 12 ounce can 12-packs; Set of 2 – Yeti Rambler 20 ounce tumblers in Canyon Red includes MagSlider lid plus coupons for 2 Free Cheerwine 12 ounce can 12-packs; Cheerwine Grilling Prize Pack includes 3 Piece Grilling Tool Set, 2 jars of Cackalacky Cheerwine Sweet sauce, 2 koosies and coupons for 2 Free Cheerwine 12 ounce can 12-packs . Cheerwine Tailgate Prize package consists of Cheerwine Blanket, Cheerwine Sweatshirt, a pair of Cheerwine Fun Socks and coupons for 2 Free Cheerwine 12 ounce can 12-packs. Approximate retail values shown are based on average retail prices.  Prizes may be sold for less.

B) GRAND PRIZES: There will be a total of four (4) Grand Prizes awarded. The first Grand Prize will be awarded from amongst all eligible entries received through June 2, 2019; the second Grand Prize from amongst all eligible entries received from June 3 through June 30, 2019; the third Grand Prize from amongst all eligible entries received from July 1 through July 28, 2019, and the Fourth Grand Prize from amongst all eligible entries received from July 29 through September 2, 2019. See Table 2 below for a listing of all prizes, approximate retail values (“ARV”) and selection/drawing dates). Contest Sponsor will nominate a selection committee of not fewer than three (3) Grand Prize Contest judges (“judges”) who will select, in their opinion, the best five (5) eligible entries (“Grand Prize selections”) for each period of the Social Contest, as noted above. Criteria for selection will include, but is not limited to, the entries that are most visually appealing, the uniqueness of the entry and the clarity and impact of the Cheerwine imagery. The decision of the judges will be final. The Administrators will then randomly draw one (1) potential winner from amongst the 5 eligible entry Grand Prize selections to receive the appropriate Grand Prize for that period, as noted in Table 2 below.

Table 2: Grand Prizes:

Prize Description	Average Retail Value*	Available to be Won	Selection/Drawing Dates – all dates are 2019
Uniquely Southern Getaway – your choice of one of 3 locations	$1,500.00	1	Thursday, June 6.
Uniquely Southern Getaway – your choice of one of 3 locations	$1,500.00	1	Thursday, July 4.
Uniquely Southern Getaway – your choice of one of 3 locations	$1,500.00	1	Thursday, August 1.
Uniquely Southern Getaway – your choice of one of 3 locations	$1,500.00	1	Thursday, September 5.

GRAND PRIZES: Confirmed Grand Prize Winners can choose their prize from amongst the following Uniquely Southern Summer Weekend Getaway locations:

Asheville, NC Weekend Getaway, ARV $1,500.00 includes two (2) nights’ hotel accommodation for two (2) persons, double occupancy at the AC Hotel by Marriott Asheville Downtown (breakfast included), located within strolling distance of  all downtown and Pack Square Park events, and a two-hundred dollar ($200.00) Visa or MasterCard gift card for meals and incidentals. Included is a Cheerwine welcome basket.

Charleston, SC Weekend Getaway, ARV $1,500 includes two (2) nights’ hotel accommodation for two (2) persons, double occupancy at the magnificent King Charles Inn, in the heart of the historical district (breakfast included) and a two-hundred dollar ($200.00) Visa or MasterCard gift card for meals and incidentals. Included is a Cheerwine welcome basket.

Outer Banks, Duck NC Weekend Getaway, ARV $1,500.00 includes two (2) nights’ hotel accommodation for two (2) persons, double occupancy at the deluxe Sanderling Resort (breakfast included) and a two-hundred dollar ($200.00) Visa or MasterCard gift card for meals and incidentals. Included is a Cheerwine welcome basket.

GRAND PRIZE RESTRICTIONS:  Winners’ guests must be age of majority in the state in which they reside, subject to the following exception: A guest may be a minor if the winner is the parent or legal guardian of the minor. Winner must execute all required documents on behalf of such eligible minor. All travel arrangements will be determined by Game Sponsor and/or its designated agent(s).  Reservations must be made thirty (30) days in advance of travel. Hotel accommodations are subject to availability at time of booking. Blackout dates may apply. Hotel accommodations are all based on double occupancy.  Travel to and from the prize destination city or location is not included. Transfers, taxes, meals, gratuities and all other expenses not specified herein, are the responsibility of the winner.  Each Prize is nontransferable and no cash substitution, in part or in whole, is allowed except by Sponsor who may substitute a prize of equal or greater value should the advertised prize become unavailable.  No compensation is offered for any portion of the prize not utilized; any portion of the prize not utilized and its corresponding value will be forfeited.  Each trip must be taken by December 14, 2019 or will be forfeited in its entirety.  No exceptions will be allowed. This expiration date will not be extended and these trips can only be used in conjunction with this promotion.

Average retail value of Grand Prizes may vary depending on time of booking and hotel availability and as mentioned blackout dates may apply.

5) NOTIFICATION AND REDEMPTION:  If you have been selected as a potential winner of the Weekly Contest Drawings as described above, the Contest Sponsor and / or their Agents will contact you via private message through the social media application or other contact information you provided to the Contest Sponsor. If the selected potential winner does not respond to the Contest Sponsor’s or Administrators’ notification within seven (7) days of the prize drawing and / or prize selection, and if the Contest Sponsor or Administrators has made two (2) separate contact attempts, the potential winner will be disqualified and a new potential winner may be selected by random drawing from among the remaining eligible entries. If you have been selected as a potential winner of one of the Grand Prizes as described above, the Contest Sponsor will contact you via private message through the social media application or other contact information you provided to the Contest Sponsor. If the selected potential winner does not respond to the Contest Sponsor’s or Administrators’ notification within seven (7) days of the prize drawing and / or prize selection, and if the Contest Sponsor or Administrators has made two (2) separate contact attempts, the potential winner will be disqualified and a new potential winner may be selected by random drawing from among the remaining eligible entries.

As a condition of awarding any Contest prize, winner must sign and return, within five (5) days of receipt, the Contest Sponsor’s Release Form confirming his/her compliance with these Official Rules and releasing the Contest Sponsor and Administrators, each of their respective affiliates, subsidiaries, advertising and promotional agencies, and the directors, officers, partners, dealers, employees and agents of each of the foregoing, from and against any and all liability arising from or in connection with participation in the Social Contest or the acceptance, possession or use/misuse of the prize (or any portion thereof). The winner must also provide proof of identity to a valid representative of the Contest Sponsor or Administrators. If a potential winner fails to return the required documents and provide proof of identity in accordance with these Rules, or is found to have violated the rules of the Social Contest in any way, or if any prize or prize notification from the Contest Sponsor is returned as undeliverable, the potential winner will be disqualified and will be deemed to have forfeited the prize in question. In the case of forfeit, the Contest Sponsor may hold a random drawing to select an alternate prize winner.

For all Gift Card prizes, certain conditions may apply – see the card for details. No cash or substitution, in whole or in part, is allowed for any prize except as determined by Game Sponsor. Game Sponsor may substitute a prize of equal or greater value should the advertised prize become unavailable.  No compensation or substitute is offered for any portion of the prize not claimed or utilized; any portion of the prize not utilized and its corresponding value will be forfeited. Prizes may not be exactly as shown in the Game publicity or promotional materials. All costs and expenses for any prize, not expressly detailed herein, are the sole responsibility of the winner. All tax liability on all prizes is solely the responsibility of the winner. For prizes in excess of six-hundred ($600.00) dollars, you will be required to provide your social insurance number and an IRS 1099 form will be issued.

You are not a winner until your submission or online claim has been verified and your eligibility confirmed by the Administrator.  Once verified, prizes will be shipped by prepaid courier to winner’s valid disclosed address. Allow approximately four (4) to six (6) weeks for shipment of prizes following verification.

Subject to verification of eligibility and compliance with the terms of these Official Rules, the potential winners will be declared the official winners of the Social Contest. If you are under the age of majority you must have a parent or legal guardian accept the prize on your behalf. Prize winners will be randomly drawn from among all eligible entries received at the offices of the Administrator or their Agents.

6) ODDS: Odds of winning any Weekly Contest Prize depends on the number of eligible entries received during the Contest Period.  Odds of winning any Monthly Grand Prize, if your eligible entry has been selected by the judges is one in five. (1:5)

7) LIST OF WINNERS/COPY OF RULES: The name of the prize winners and a copy of the complete Official Rules are available by sending a self-addressed, stamped envelope to “Cheerwine Social Contest, 600 Main Street, #300, Tonawanda, NY 14151-0888. Please specify “Rules” and/or “Winners’ List” with your request.

8) PUBLICITY: Acceptance of a prize constitutes permission for the Contest Sponsor and Social Entities, to use the winner’s name, likeness, voice and/or comments for advertising, trade or promotional purposes worldwide in commerce and in any media without limitation or additional compensation unless prohibited by law. The name of the Social Contest prize winner may be published in the Contest Sponsor’s media following verification of prize winner.

9) RESTRICTIONS: The following are prohibited and will result in automatic disqualification from the Social Contest: (1) using any method that artificially increases odds of winning; (2) non-compliance with these Official Rules; and (3) any other act which the Contest Sponsor determines in its sole discretion, jeopardizes the integrity or proper conduct of the Social Contest.

10) PRIVACY: Contest Sponsor will be collecting personal data about you for the administration of the Social Contest and for purposes of internal market research. No such personal data will be transferred or sold to any third party except in the following circumstances:

• when you give us permission to do so;
• when, in good faith, we believe the law requires disclosure;
• to affiliated companies, provided that our affiliated companies and their agents and advisors and their respective employees are restricted from using the information for any other purpose other than as described in these Official Rules; and
• to our respective agents for data processing purposes, our respective professional advisors and promotional and marketing agencies, provided that such agents, professional advisors and promotional and marketing agencies are restricted from using the information for any purpose other than as described in these Official Rules.

Contest Sponsor may match aggregated, statistical use information to parameters established by third parties, without releasing user information. This information will not contain any personally identifiable information. Contest Sponsor may share aggregate information with trading partners, co-branded sites, participating sponsors and advertisers; however, this aggregated information will not contain personally identifiable information.

11) GENERAL TERMS AND CONDITIONS: Participation in the Social Contest constitutes the entrant’s (“you” or “your”) full and unconditional agreement to and acceptance of these Official Rules including the decisions of the Contest Sponsor, which are final with respect to all matters relating to the Social Contest. This Social Contest is void outside the jurisdictions specified in these Rules and where prohibited by law and is subject to all applicable federal, provincial, and local laws and regulations. The Contest Sponsor reserves the right to terminate or withdraw the Social Contest or to amend these Official Rules at any time, without prior notice. Unless otherwise noted, all taxes, fees and all other expenses and surcharges on prizes, if any, are the sole responsibility of the prize winner, except as provided herein. The Contest Sponsor and Social Entities make no representations or warranties regarding any awarded prize. By participating in the Social Contest, each entrant agrees to release and hold the Contest Sponsor, any Prize suppliers, Administrators, Facebook, Instagram and Twitter and each of their respective parent companies, affiliates, subsidiaries, advertising, promotion, fulfillment agencies, legal advisors and each of their respective employees, officers, directors, shareholders and agents (collectively the “Released Parties”), harmless from any and all losses, damages, rights, claims and actions of any kind arising from or in connection with participation in the Social Contest or resulting from acceptance, possession, or use/misuse of any prize or participation in prize-related activities, including without limitation, any loss, personal injury, death, property damage, and claims based on publicity rights, defamation, or invasion of privacy.

All entries and prize claims received become the property of the Contest Sponsor and will not be returned. Released Parties are not responsible for any injury or damage to persons or property that may be caused, directly or indirectly, in whole or in part, from an entrant’s participation in the Social Contest.

The Released Parties are not responsible for lost, late, damaged, misdirected, illegible, postage-due or incomplete entries, requests or prize claims. The Released Parties are further not responsible for: (i) electronic transmissions or entries that are lost, late, stolen, incomplete, illegible, damaged, garbled, destroyed, or misdirected; (ii) any problems or technical malfunctions, errors, omissions, interruptions, deletions, defects, delays in operation of transmission, communication failures, destruction or unauthorized access to, or alteration of, entries; (iii) failed or unavailable hardware, network, software or telephone transmissions, damage to entrant’s or any person’s computer and/or its contents, or causes beyond Contest Sponsor’s reasonable control that jeopardize the administration, security, fairness, integrity or proper conduct of the Social Contest; (iv) any entries submitted in a manner that is not expressly allowed under these rules; or (v) incorrect or inaccurate entry information whether caused by entrants or by any of the equipment or programming associated with or utilized in the Social Contest.  All incomplete or non-conforming entries will be disqualified.  If for any reason the Social Contest cannot be executed as planned, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Contest Sponsor that corrupt or affect the security, administration, fairness, integrity or proper conduct of the Social Contest, or if the Social Contest is compromised or becomes technically corrupted in any way, electronically or otherwise, Social Contest Sponsors and/or Administrators reserve the right to terminate the Social Contest.

12) All properly claimed prizes will be awarded. The ARV of all available prizes is $10,086.00

Contest Sponsor: Carolina Beverage Corporation, Salisbury, NC 28146.

Contest Administrators: The Padgett Smith Project, Charleston, SC 29422.